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Email Marketing strategy

Review an email marketing strategy I created for an event in 2023.

The email marketing plan involves the following:
1. An overview of the campaign.
2. Possible subject lines to engage the audience segment.
3. Email copies.

Here's my complete email marketing strategy:
1. Campaign goals and KPIs
2. Audience research/ marketing research (secondary).
3. List building and segmentation.
4. Creating email subject lines and preview texts (personalized)
5. Email copy creation.
6. Email campaign creation and management.

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